Marketing Fundamentals


Admission Requirements

  • Grade 12 or OSSD Equivalent
  • Mature Student
  • Textbook: Marketing 4th Canadian Edition; Kerin, Hartley McGraw Hill Education 2015

Course Fees: $485.00
Other Compulsory Fees: Inclusive
Course Hours: 60 Hours
Course Intake: Every Monday
Department: PT – Continuing Education


In this subject, students will explore the following topics: marketing fundamentals; markets and their behaviour; marketing strategies and marketing mix elements; focus on new and evolving areas and the marketing and strategic planning process.


North Bay Campus or Online –

Part 1: Understanding the Essentials of Marketing
Part 2: Understanding Markets and Their Behaviours
Part 3: Designing Marketing Strategies and Marketing Mix Elements
Part 4: Focusing on New and Evolving Areas
Part 5: Strategic Marketing Planning

Skill Competencies: Apply the principles essential for understanding economic problems, specific economic issues and policy alternatives.

Knowledge Competencies: Outline the dynamic field of marketing in relation to marketing approaches, regulations and ideas in alignment and support of technological change.